Region: Global

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Grey literature from 2016

Stronger Markets, Essential Access to Maternal Health Supplies: Global Advocacy Recommendations

Grey literature from 2011

Total Market Initiatives for Family Planning

Grey literature from 2013

Enhancing Equity and Sustainability of Public-Sector Family Planning Through Total Market Approaches

Grey literature from 2013

Sayana Press Introduction: Social Marketing Considerations

Grey literature from 2003

Social Marketing Models for Product-Based Reproductive Health Programs: A Comparative Analysis

Grey literature from 2013

Social Marketing: Leveraging the private sector to improve contraceptive access, choice, and use

Grey literature from 2007

Maximizing Private Sector Contribution to Family Planning in the Europe & Eurasia Region: Context Analysis and Review of Strategies

Grey literature from 2012

Total Market Initiatives: A Systemic Approach

Grey literature from 2013

The Total Market Approach: Steps to Successful Implementation with Country Cases

Grey literature from 2014

Policy Advocacy for Total Market Approaches for Family Planning

Grey literature from 2006

Market Development Approaches Scoping Report

Grey literature from 2015

Using Total Market Approaches in Condom Programs

Analytical Tool from 2003

Social Marketing Models for Product-Based Reproductive Health Programs

Grey literature from 2013

HIP Social Marketing: Leveraging the Private Sector to Increase Contraceptive Access, Choice and Use

Grey literature from 2009

Market Development Approaches Working Group: Market Segmentation Primer

Grey literature from 2015

Total Market Approach Stewardship Capacity Assessment Report

Analytical Tool from 2016

Handbook for Research on the Family Planning Market Volume 2: Tool and Resources for an In-depth Analysis of the Family Planning Market

Analytical Tool from 2016

Handbook for Research on the Family Planning Market Volume 1: Using Data to Inform a Total Market Approach to Family Planning

Grey literature from 2012

Total Market Initiatives for Reproductive Health

Analytical Tool from 2016

Planning Guide for a Total Market Approach to Increase Access to Family Planning – Module 2: In-depth Analyses of the Family Planning Market

Analytical Tool from 2016

Planning Guide for a Total Market Approach to Increase Access to Family Planning

Grey literature from 2016

MEASURE Evaluation Resources to Increase Access to Family Planning Through a Total Market Approach

Peer-reviewed article from 2016

Applying a Total Market Lens: Increased IUD Service Delivery Through Complementary Public- and Private- Sector Interventions in 4 Countries