Abstract
In 2010, contraceptive prevalence rate (CPR) has been increasing to 78.0% and this of modern contraceptive methods has been increased to 67.5%.
However, the provision and use of contraceptives still has some shortcomings:
1. Most contraceptives are provided free of charge with funding source from the State budget → sustainability of the program is not ensured
2. Gaps in terms of income and wealth between the different social strata is ceaselessly increasing; so is the users’ need toward diversity of choice and quality
3. The donors discontinued non-refundable aid for contraceptive → shortage of budget for Population and Family Planning (PFP) activities
To address the above problems, a total market plan for FP is required to ensure the users’ accessibility to contraceptives through such channels as free of charge, social marketing and commercial market.