Understanding Client Preferences to Guide the Prioritization of Interventions for Increasing Demand at NGO Health Service Delivery Project (NHSDP) Clinics in Bangladesh

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This study describes the results of the discrete choice experiment (DCE) undertaken at the request of the United States Agency for International Development (USAID) Bangladesh, to quantitatively assess the factors influencing the demand for maternal and child health care in the catchment population of USAID’s NGO Health Service Delivery Project (NHSDP)-supported network of Smiling Sun facilities with a view to prioritizing interventions that would have the highest impact in increasing the demand for services from Smiling Sun facilities.