Saathi Bachpan Ke (Friends of Childhood) Program: Defeating diarrhea in 3 simple ways, through a Market-based Alliance for Child Health & Hygiene

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Abstract

Overview

  • A National Alliance for Diarrhea prevention and management with
    • Leading commercial marketers –
      • Handwashing with soap -Reckitt Benckiser,
      • Drinking Water treatment – Tata Chemicals, Medentech
      • ORS- Alkem Laboratories
    • Strategic Non-commercial (Development Sector) partners –
      • Media Advocacy- Save the Children India,
      • Sanitation- Sulabh International,
      • Community outreach and implementation- Pratinidhi

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