Abstract
In 2014, FHI 360 and Marie Stopes International (MSI)/Marie Stopes Kenya (MSK) conducted a market assessment which explored the potential demand for a new, more affordable levonorgestrel intrauterine system (LNG-IUS) in Kenya and identified key considerations for successful introduction and scale-up. This document provides a summary of the full market assessment that was completed. Funding for this work was provided by the Reproductive Health Supplies Coalition’s Innovation Fund and the Bill & Melinda Gates Foundation through FHI 360’s Contraceptive Technology Innovation Initiative. The three primary components of the market assessment were: 1) an overview of the reproductive health landscape in Kenya as of December 2014; 2) an analysis of the market for Mirena® in Kenya which was completed in August 2014, and 3) results from interviews with Key Opinion Leaders (KOLs) within Kenya which were completed in December 2014. This document also includes descriptions of key segments of the current and potential LNG-IUS market as well as considerations regarding successful launch of a new product.
