Improving health through market-based approaches in India

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Video Transcript

The private sector has come up with very innovative and sustainable distribution platforms that the health sector can take advantage of and leverage. There’s a lot of energy and speed when you work with the private sector. They want to see results; they want to scale up at rate that is much faster than what we would normally do.

The biggest challenge in working with the private sector in health is still getting this recognition that the private sector can play an important role in the development of health outcomes in the country. There seems to be a lot of resistance to the private sector. There’s the perception that there’s a profit motive and greed linked to this and that resistance is what we’re trying to work on through this project and the previous projects that we worked on.