Abstract
A market segmentation analysis was conducted using secondary data from the 1998, 2003, and 2008 Demographic and Health Surveys to better understand the variation in trends in contraceptive use by income, place of residence, region, education, and age. The findings will help better segment the contraceptive market and to provide policymakers information to develop targeted strategies and policies to increase contraceptive use, improve public-private collaboration, and make resource allocation decisions.
