Central America (2013): MAP Study evaluating the coverage, quality of coverage, and market penetration of condoms and lubricants in Belize, Guatemala, El Salvador, Nicaragua, Costa Rica, and Panama

Susanna Lungo;

Central America (2013): MAP Study evaluating the coverage, quality of coverage, and market penetration of condoms and lubricants in Belize, Guatemala, El Salvador, Nicaragua, Costa Rica, and Panama

Abstract

PASMO (Pan-American Social Marketing Organization) is an affiliate of Population Services International (PSI), whose Regional Office is based in Guatemala and has activities in the seven countries of the Central American region. One of its programs consists of addressing simultaneously and comprehensively HIV prevention; it is associated to the Combined Prevention Program of the United States Agency for International Development (USAID). PASMO began distributing VIVE condoms and lubricants in 1997 aiming to increase the availability of these products by increasing the number of businesses that carry them in the high-risk zones of the region, and to encourage the entry of new condom brands.