Vietnam: Strengthening the Total Condom Market

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This report summarizes the results and lessons learned from the USAID Social Marketing for HIV Prevention Project’s (USAID Social Marketing Project) efforts to strengthen Vietnam’s total condom market by:

  • Increasing commercial sector contributions;
  • Reducing the distribution of fully-subsidized (“free”) condoms without jeopardizing access among most-at-risk-populations (MARP) with the lowest willingness to pay;
  • Filling supply chain gaps and driving behavior change among MARP through social marketing.

    The USAID Social Marketing Project is implemented from 2008-2013 by PSI/Vietnam in collaboration with the Ministry of Health, commercial partners and civil society organizations.