Retrospective Analysis of ORS and Zinc Market Shaping Efforts

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This case study focuses on two USAID-funded projects that included market-shaping interventions for ORS and zinc. The Point-of-Use Water Disinfection and Zinc Treatment (POUZN) Project was a five-year project funded by USAID that was designed to expand access to and use of point-of-use (POU) water disinfection as well as use of zinc products for the prevention and treatment of diarrhea. USAID funding for continuing to promote the use of ORS and zinc was subsequently provided through the Strengthening Health Outcomes through the Private Sector (SHOPS) project.