End-of-Project Evaluation of APHIAplus Health Communication and Marketing Program

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This is the final performance evaluation (end-of-activity evaluation) report of the APHIAplus health communication and marketing (HCM) project undertaken on behalf of the United States Agency for International Development/Kenya, Office Health, Population and Nutrition (USAID/K/HPN) by an independent review team fielded by International Business & Technical Consultants Inc. (IBTCI). The evaluation took place from October 16, 2014 to December 15, 2014, covering the implementation period from March 2012 through September 2014. The purpose of the evaluation was to establish the extent to which the expected outcomes have been met and to provide lessons learned and recommendations for future activities in health communication and marketing.

APHIAplus HCM was awarded to Population Services International (PSI) under USAID Cooperative Agreement (CA) #AID-615-A-12-00002 on March 21, 2012 with the period of performance expected to end on March 20, 2015. PSI implemented the activity with nine partners. The activity’s goal is to improve the health outcomes and impact for Kenyans through sustainable, country-led programs and partnerships. The aim is to increase the use of quality health services, products and information and to strengthen leadership, management and governance in social marketing and social behavior change communication (SM/SBCC) to promote changes in health behavior. HCM focuses on improving health outcomes in the areas of malaria, HIV, family planning (FP) and reproductive health (RH) as well as child health (CH).